Ilona Maher Olympic rugby champion recently found herself under fire not for something she did in a game but for a post she shared online. After walking the runway at the Sports Illustrated Swimsuit event in Miami while on her period Maher posted photos and a caption she believed would inspire others. Instead it sparked unexpected backlash.
She meant to celebrate confidence and strength. But the internet had other ideas.

The Post That Started the Debate
Maher posted a video of her runway walk wearing a bikini with her hair flowing and a strong strut. She added a caption that read
Men think they are tough but they will never do Miami Swim Week wearing bikinis on their period like I did I applaud myself
She set the clip to the song Ill Make a Man Out of You from Disneys Mulan a bold choice to match her message. Her intention was clear to show that being on your period should not hold anyone back from doing anything.
But instead of cheers she got criticism.
Video: How Periods Impact Athlete Performance
Comments Roll In and They Are Not Kind
Many online users especially women responded with sarcasm frustration and even anger. Some said walking in a bikini during your period is nothing special pointing out that women around the world deal with their periods while handling much tougher tasks every day.
One person commented This is not a flex Almost all women work swim and wear bathing suits while on their period
Another wrote So she walked while on her period Didnt know we women could do that
Others compared her experience to more difficult situations
Imagine being a nurse in white uniforms on a heavy period still working 10 hour shifts
Imagine being a female soldier in battle dealing with cramps clotting and still doing your duty
For many Mahers post seemed disconnected from the reality most women face.
Is the Criticism Fair or Are We Missing Something

Maher has always used her platform to promote body positivity and challenge beauty standards. She was celebrated in 2024 for her first Sports Illustrated cover and called a feminist trailblazer.
Her intention with this post might not have been to claim she was braver than anyone else. Instead maybe it was just her way of showing that even in a moment where she felt bloated uncomfortable and under pressure she still showed up proudly.
It is easy to forget that in modeling appearances still come with strict expectations. Looking flawless while battling physical discomfort takes effort. Mahers post may have been her personal way of reclaiming that pressure and turning it into something empowering.
Why People Got Frustrated Anyway

Still many felt Mahers message was tone deaf. Why Because social media today is full of curated moments that are meant to inspire but sometimes come off as self praise.
For women balancing jobs family health and more a bikini walk during a period might not seem like something worth celebrating. They wanted real recognition for real struggles not runway praise.
But Can We Have Room for Different Forms of Strength
The truth is not all bravery looks the same. Some women speak out publicly others suffer quietly. Some shine on a stage others shine in daily routines that rarely get noticed.
Ilona Mahers choice to speak openly about her period and walk confidently is one form of strength. It might not be the most heroic or impressive but it is still part of a larger conversation about body acceptance and normalizing things that have long been considered taboo.
Maher Continues to Break Molds
Video: Ilona Maher’s Semi-Finals Paso Doble – Dancing with the Stars
Ilona Maher has always been a trailblazer not just on the field but off it too. She has long dreamed of becoming a model and in 2022 publicly shared her desire to appear in Sports Illustrated.
At 28 she has spent over a decade in professional training. Her message has consistently focused on encouraging others to embrace their bodies as they are and not be defined by societal standards.
Even with the backlash Maher continues to share her journey openly. Whether people agree with her message or not she stays true to her mission.
Conclusion Walking Proudly Despite the Critics

Ilona Maher may have posted something that rubbed some people the wrong way. But she also did something few public figures dare to do she spoke honestly about a personal experience that millions can relate to but few talk about.
Was it the most heroic act No. But it was a bold reminder that periods are not something to be ashamed of. And in a world where women still face pressure to be perfect silent and strong all at once maybe we need more messy honest moments like this one.
Because even if not everyone agrees on what is brave there is value in making space for conversations that challenge comfort zones. And sometimes that starts with a runway walk and a little self applause.