Kylie Jenner has never been one to shy away from the spotlight. Whether it’s through her billion-dollar beauty empire, her high-profile relationships, or her daring fashion choices, she always finds a way to keep people talking. But this time, it wasn’t a makeup launch or a red carpet appearance that stirred the internet—it was a bold red latex dress that had social media buzzing with mixed reactions.

The reality star and entrepreneur recently promoted her clothing brand, Khy, by wearing a striking skin-tight gown. But it wasn’t just the dress itself that sparked debate—it was her casual remark that she would wear it while picking up her kids from school.

The Viral Moment: Kylie’s Red Latex Dress and Unexpected Comment

Kylie Jenner, 27, took to Instagram to showcase her latest collection from Khy, a brand she has been heavily promoting. In a video, she confidently flaunted a red latex gown with a plunging neckline and a body-hugging silhouette.

During a Q&A segment with her team, Kylie expressed how much she loved the new collection, calling it her sexiest yet. She raved about the fabric, explaining how Khy collaborated with the brand POSTER GIRL to create a sleek, comfortable latex that made her feel snatched.

Then came the moment that divided the internet.

Kylie casually said, “I would wear this outfit to pick up my kids from school.”

That single statement set off a firestorm of reactions.

Video: KYLIE’s SHOCKING Latex Dress! Bold Fashion or Total FAIL?

Social Media Reacts: Fans Amused, Critics Outraged

As expected, Kylie’s comment did not go unnoticed. Social media erupted with divided opinions—some found it humorous, while others were quick to criticize her for suggesting such an outfit would be school-appropriate.

Some fans defended her, saying the comment was clearly made in jest. One supporter tweeted, “You guys do NOT know Kylie’s humor. She can be VERY unserious!” Another wrote, “Honestly, she’s just joking, and it’s not that deep.”

However, not everyone was amused. Critics argued that Kylie’s obsession with being sexy in every situation was becoming over-the-top. One user fired back, “She ain’t picking up kids in that outfit. Stop it.” Another added, “Kylie’s obsession with being sultry is so aggravating.”

The backlash wasn’t just about the dress—it was about the larger conversation surrounding Kylie’s image as a mother and businesswoman.

Balancing Motherhood and Celebrity Image

Kylie Jenner is no stranger to public scrutiny, especially when it comes to her personal life. As a mother of two—Stormi, 7, and Aire, 3—she has faced criticism about everything from her parenting choices to her extravagant lifestyle.

While many celebrity moms embrace their roles with a more low-key image, Kylie has taken a different route. She continues to blend motherhood with high fashion and business, proving that she won’t be boxed into one identity.

This latest controversy is just another example of how Kylie challenges traditional expectations of what a mother should look like.

The Fashion Industry’s Take on Latex Dresses

Aside from the online debate, Kylie’s latest collection has sparked conversations about latex fashion itself.

Latex dresses have long been associated with high-glam, club-ready outfits rather than everyday wear. However, brands like POSTER GIRL and Khy are working to change that by creating latex garments that are thinner, more breathable, and wearable beyond the nightlife scene.

Kylie herself emphasized how much she loved the fabric, stating:

“The reason I fell in love with the Poster Girl dresses is because I love how thin and comfortable their latex is, so it makes me happy.”

Despite the backlash, there’s no denying that her influence is powerful. The dress quickly sold out after the controversy, proving that even negative attention can drive sales.

Kylie and Timothée: A Power Couple Making Headlines

Kylie’s dress controversy comes just days after her latest public outing with actor Timothée Chalamet. The couple was spotted at the BNP Paribas Open tennis tournament, where they seemed affectionate.

While Chalamet appeared intensely focused on the match, Kylie seized the opportunity for a cute photo moment, leaning in to kiss him. Their relationship continues to make waves, with fans closely watching every appearance and interaction.

The timing of her Khy launch, following her date with Chalamet, has led some to believe she’s strategically using her personal life to keep her brand in the spotlight.

Kylie’s Business Savvy: Turning Controversy Into Success

Whether intentional or not, Kylie Jenner has mastered the art of using controversy to her advantage.

In the same week as her dress scandal, she also released Cosmic 2.0, her second fragrance. The perfume launch gained attention not only for its scent but also for the bottle’s unique shape, which had fans speculating about its resemblance to a famous fashion house’s design.

Despite the criticism, Kylie knows exactly how to keep her name—and her brands—at the center of conversation. Every viral moment, whether good or bad, translates into brand awareness and, ultimately, sales.

Final Thoughts: Is Kylie Jenner’s Dress a PR Move or Just Another Viral Moment?

Love her or hate her, Kylie Jenner continues to dominate the fashion and beauty world. Her red latex dress may have caused a stir, but at the end of the day, it kept her—and her brand—front and center in the conversation.

Whether she was serious about wearing it for school pickup or simply playing into her larger-than-life persona, one thing is clear: Kylie Jenner knows exactly what she’s doing.