We’ve all had that moment—snuggling into bed, fluffing your pillow just right, when scratch! That loud, papery tag rubs your face the wrong way. You spot the bold warning: “UNDER PENALTY OF LAW THIS TAG NOT TO BE REMOVED EXCEPT BY THE CONSUMER.” Wait… is it actually illegal to cut this off?
Here’s the good news: if you own the pillow, you can absolutely remove the tag. You’re not breaking any laws, and no one’s coming to get you. That label? It’s meant to protect you—not punish you.

What’s the Purpose of the Pillow Tag?
Those crinkly tags aren’t just for show. They’re legally required for one big reason: consumer protection. Decades ago, some manufacturers cut corners by stuffing pillows and mattresses with whatever they could find—unsanitary fillers like old rags, horsehair, or reused materials. Yuck.
To prevent this, lawmakers introduced regulations forcing companies to be transparent about what’s inside the product. That’s where the law label comes in. It spells out the materials so that you know exactly what you’re getting—before you buy.
Video: Why Is It Illegal to Remove Your Mattress and Pillow Tags?
The Warning Isn’t for You—It’s for Retailers
Now let’s break down that intimidating phrase:
“UNDER PENALTY OF LAW THIS TAG NOT TO BE REMOVED EXCEPT BY THE CONSUMER.”
That “except by the consumer” part is your golden ticket. The law applies to retailers and manufacturers—not to you, the person who buys and uses the pillow. As soon as it’s yours, you’re free to cut the tag off.
So, no, removing the tag won’t bring law enforcement to your door. It just means the rules worked: the tag did its job of protecting you before the sale.
Why You Might Want to Keep the Tag Anyway

Sure, the tag is annoying—but before you reach for the scissors, think about this:
Sometimes that little tag includes:
- Warranty info or product codes
- Cleaning and care instructions
- Proof of authenticity or materials
- Return/exchange details
If something goes wrong and you need to file a warranty claim or return the product, that tag might come in handy. If you plan on gifting or reselling the pillow, some people or organizations prefer to see the tag still attached—especially for hygiene reasons.
So while removing it isn’t illegal, it’s worth a second thought.
What About Baby Products? Different Story
Video: What really happens when you remove a mattress tag
Now, this is where things get serious. When it comes to baby items like car seats, cribs, or infant mattresses, the rules are much tighter. Those labels usually include safety warnings, manufacturing details, and compliance certifications.
Removing a tag from a baby item could:
- Void your warranty
- Remove safety-critical information
- Make resale or donation more difficult
If you’re dealing with anything made for a baby, keep the tags on. It’s not just about following rules—it’s about safety.
Why the Language Sounds So Intense
So, if this law doesn’t apply to buyers, why does the label sound so scary?
That’s just leftover language from earlier, tougher regulations. Back then, it was illegal for anyone—even store staff—to remove those labels. The dramatic tone stuck around out of habit, like a warning sign that never got updated. It’s basically the legal version of shouting in bold caps.
But now that you know the real story, it loses some of its bite, doesn’t it?
Bottom Line: Is It Legal to Cut Off Pillow Tags?

Yes. If you bought the pillow, mattress, or bedding, it’s completely legal to snip off the tag. The law is aimed at making sure manufacturers and sellers don’t hide what’s inside before you buy it. Once it’s yours, the decision is yours too.
Just pause before you cut. That tag might still be helpful. But if it’s annoying, itchy, and you’ve checked it doesn’t hold anything useful, go ahead—snip away.
There’s no law against comfort.